Window lettering refers to the use of the alphabet to spell out a message. Window graphics is the use of images to present a decorative touch. If you believe that this pretty much sums up the difference between window lettering and window graphics for Gilbert, AZ, you are missing a huge part of the conversation.

Lettering and Graphics

We manufacture both marketing tools from vinyl. It is true that lettering spells out words while graphics provide visual information with images, photos and artwork. Yet there are different types of products that fall under this umbrella.

  • Static cling. Our clients order static cling products when they like the idea of re-using and re-positioning them.
  • Decals. Decals rely on an adhesive to present you with a longer-lasting display. There is a brief time during the installation when it is possible to make some slight location adjustments. Our clients usually ask us to install decals.
  • Stickers. Window stickers use a strong adhesive. You would use this product to display your company’s name and logo on the glass panes; and you would expect this display to remain in place for months if not years.

Why Use Signage on Windows?

A broad range of businesses has found that marketing and branding with the help of vinyl window products is actually quite effective. Informational lettering spells out business hours, the address and contact options. A combination of letters and graphics lets you show off seasonal specials, promotions and the setup of a window display that combines products with the lettering or images. Look around. You see these products used by spa owners as well as junior market managers, retailers and service providers.

Which is Better?

Depending on your products, graphics may have a more powerful impact than lettering – sometimes. For example, an insurance company will have excellent success with the display of lettering that is printed onto a colorful backdrop such as striping. Placed in the middle of the windows, the letters inform consumers about their insurance products. There is no need for a graphic.

In the same vein, a medical center could use informational lettering to spell out the names of physicians on duty as well as contact options. The Sports Exchange (above) uses lettering that is printed onto a colorful background as well as graphics to drive home the point of the letters. This powerful combination catches the eye.

The trick here is to decide what it is that you want to advertise. Window graphics for Gilbert, AZ, eateries may pack a powerful punch. For example, if you operate a restaurant with a signature dish, it makes sense to display digital images of this food on your windowpanes. When the dish catches on and earns you excellent reviews on local rating sites, add lettering that spells out some of those compliments.

Order Your Window Graphics and/or Window Lettering in Gilbert, AZ

Contact the professionals at Spotlight Signs and Imaging Solutions for additional assistance when selecting the right window products for your message. We discuss your choices, provide you with examples and show you sketches that illustrate the finished look of the product. Call us today to get started on your order.