The open-air appeal of SanTan Village has made this mall into a lifestyle center. Anchor venues bring in the crowds, but it is the collection of the more than 100 smaller stores and restaurants as well as service providers that keep them there. The Gilbert Town Square features a combination of about 34 retailers, service providers and entertainment options for shoppers and those looking for something to do. In the same vein, the Crossroads Towne Center features a large number of retail and service businesses.
The Advantage and Disadvantage of the Mall Setting
This business model is successful at bringing in the crowds. The upbeat vibe and the broad range of eateries, stores and specialty retailers make these locations ideal for spending some time with the kids outdoors, window-shopping and purchasing consumer goods or gifts. For the retailers, this setup offers ample foot traffic and a unique challenge: standing out from the competition. For example, when two restaurants featuring chicken as the main dish must out-market one another, signage plays a huge role. Cases in point are the retail store window graphics Gilbert, AZ, business owners commission.
Eye-popping Displays
You need eye-popping displays. You need to show off something that grabs the eye and generates interest in folks who are walking past. When you run a restaurant, this something could be the graphic of your most popular dish. As a digital image, have this graphic installed on your windowpanes to whet the appetite of hungry guests. Who will spend the time walking around when your window graphics promise culinary fulfillment?
When you sell blue widgets, let consumers know that you carry them. Although your competitor also carries this product, your windowpanes advertise that your store has them for sure. Will the shopper walk to the other side of the open-air mall to check if their target location has this product? On the other hand, will the buyer enter your store and purchase the item to be safe – rather than sorry? Diverting foot traffic to your store with eye-popping displays is a necessity in the Gilbert mall setting.
Information Targets Certain Demographics
Even though you welcome all shoppers, some demographics are more likely to purchase your products. Marketing to this demographic is crucial. For example, for the store selling consumer goods, this may be the shopper looking for unusual gifts. Advertise your recent shipments of Chinese artwork or Indian beadwork. The pet supply store that caters to dog owners should highlight the availability of hard-to-find brands and also the product selection that supports a raw dog food diet.
Using window graphics to do so is easy. Simply commission graphics that display images of the products or manufacturer logos. The latter has the added advantage of branding your company’s logo right alongside these logos. This creates brand awareness as well as a powerful association with well-known companies, which greatly benefits your store. When you are competing against another pet supply store in the mall setting, this association may make you the more reputable outfit with dog owners.
When you need the best shopping mall window graphics Gilbert, AZ, buyers simply cannot resist, contact the experts at Spotlight Signs and Imaging Solutions to get started on your order.