Valentine’s Day and Presidents’ Day are great sales opportunities for your Phoenix business this month. Looking ahead, consider also that Saint Patrick’s Day is right around the corner in March. Getting your ducks in a row now guarantees a smooth changing out of February sales signs. For Phoenix retailers, the month of February is also a great time to perhaps repeat some of the great bargains that were offered during Black Friday shopping events.
At Spotlight Signs and Imaging Solutions, we know that it can be hard to get noticed when so many of your competitors are also running holiday sales. When you cleverly combine certain types of signage options, you have a great chance of standing out from the crowd.
Sidewalk Signage and Window Graphics
The A-frame is the best type of sidewalk signage that you can put out. When you reserve its display for special sales occasions only, it will stick out in front of your retail location. Display a sign that advertises a deep holiday discount or special occasion deal. Combine this marker with window graphics that offer a little more information on the items currently for sale. The A-frame communicates with consumers who are coming toward your business from two directions; the window graphics appeal to the consumer on the other side of the street. While the sidewalk sign gets them interested, it is the combination of window graphics and A-frame that persuades the consumer to enter your store.
Banners and Wall Decals
Banners offer the opportunity to add bright splashes of color to your
already existing exterior marker. Whether you are plan on color
coordinating the banners with your logo or with the colors of the
special occasion in mind, go for quantity. The more banners you have
out, there more buzz they create. On the interior of the store, allow
wall decals to pick up the sales message. Allow these decals to
highlight an area where you will locate the sales items. When the banners and wall graphics match, you create harmonious signage continuity from the outside to the inside.
Window Wraps and Flags
Just like banners, flags are a wonderful method for adding color and seasonal designs to the exterior of your store. Whether you opt for the pink and red heart of Valentine’s Day or instead go for the presidential faces of George Washington and Abraham Lincoln, consider that the symbolism is frequently sufficient for consumers to get the message that there are special deals going on. Your window wrap should expand on the theme and further highlight the kinds of sales promotions you are offering inside. Since a wrap is a bit more permanent than window graphics and decals, work with our design consultants to create a product that will communicate a design message that is suitable for all occasions.
We recognize that it is difficult to dream up different signage schemes that allow your business to take advantage of the special occasions in February and March. Our seasoned graphic artists gladly take the time to offer you a variety of choices. Seeing these combinations in a mock-up makes it easier for you to choose the signage combination that will give you the biggest bang for the buck in your particular location.