Building trust within the financial sector is a key component to the success of a financial planning or accounting firm. It is not enough to have a glossy brochure that brings in consumers if other professionals do not view your business as a thought leader in its niche. While building a reputation takes time, it is possible to use signage to your advantage when seeking to influence the opinions of others. Cases in point are lobby signs for financial planners and CPA firms in Gilbert, AZ.
Dimensional Letters Tell Your Vision
The dimensional letter sign is a combination of artistry and functionality. The careful use of materials makes it possible to express your approach to doing business. For example, when using metal or metal laminate over foam, you communicate the longevity of your brand and the commitment to staying in business for a long time.
Colors and Installation Methods Impress
On walls painted in darker colors, it is always a good idea to select darker hues for the lettering. While brushed metal stands out beautifully, a secondary tag line or motto should display with a darker tone. This also works well for style elements that make up the company’s logo. On light-colored walls, it works well to stand out with lighter or darker colors. To create a bit of a shadow around the letters that further defines their looks, we suggest the use of offsets when mounting. The modicum of shadow created in this manner adds to the good look of the sign.
Other Material and Display Options
Although dimensional letters are by far the favorite choice of professionals in the financial sector, you have other options as well.
- Acrylic boards. Clear boards with vinyl overlays allow us to create intricate color schemes. For an artistic look, we combine two boards, put the overlay in between them and add acrylic or metal letters to the top.
- Foam letters. Foam is budget-friendly and easy to paint in any color you like. In addition, its thickness allows for the creation of an impressive three-dimensional display. Since foam is very light, use it for even the most problematic wall surface.
- Wall murals or graphics. When you want to get away from lettering of any type, we recommend the use of wall murals or graphics. Graphics stand alone and may feature only your company’s name and logo. A mural may include other information or displays of your company’s history alongside your lobby sign.
Commissioning Lobby Signs for Financial Planners and CPA Firms for Gilbert, AZ
Contact the graphic artists at Spotlight Signs and Imaging Solutions to get noticed. We work with you to discover the right signage solution that communicates your message clearly to industry insiders and consumers alike. When you already have some artwork, we gladly incorporate it into your design. When you are starting from scratch, we create designs that encapsulate your branding message and present with the right amount of flair in your reception area. Call us today to get started.