Outdoor signage and mobile marketing are two crucial components to your overall ad success. When you invest in vehicle vinyl letters and/or partial wraps, you meet this objective head on. What do you need to know about this powerful advertising approach that not only brands your business but also generates name recognition like never before?
Vehicle Vinyl Lettering
The lettering targets your would-be clients or customers. Display your company’s name on the side of the work truck, park it in the driveway of your client and see the neighbors taking note of who is doing the plumbing, carpentry work, carpet cleaning or HVAC repairs. Residential neighbors are your target demographic and the lettering gives them the information they need to place a call themselves. Highlight your company’s name, business niche, contact information and also display your logo.
But what do you do when you want to go for the gusto? Opt for a partial wrap. This product works with the color you already have on your vehicle. It has a significant visual impact on consumers who notice the stand-out designs. With their interest piqued, these consumers take that second look, which allows them to also take in the information you have included in the wrap. Again, this would be your company’s name, contact information and any extras you might want to add. For example, if you are very active on Facebook, let consumers know how to find you on the social network.
Putting it all Together
Color catches the eye. The more color you use – and the more unusual the design concept – the more likely you are to attract attention. Getting attention is the main focus of any marketing approach. Only when you have stirred your target demographic’s interest can you get your marketing message across. This is why a colorful partial wrap will make your job so easy. Vehicle vinyl letters, paired with colorful decals, also have a significant impact on gaining the attention of onlookers.
In addition, the combination of colors and a written message creates a memorable setup. Consumers will remember your company because of the display. Moreover, they may remember your motto or tag line as well. When it comes time for this consumer to need someone in your niche, the motto, tag line or even just the color selection might jog the consumer’s memory, which may very well result in a call to your business.
Areas We Serve
Get started on your vehicle vinyl lettering or partial wrap order today by contacting Spotlight Signs and Imaging Solutions. We proudly serve the business communities in and around Tempe, Mesa, Chandler, Gilbert and Phoenix.