Balancing branding, durability, and marketing is key to designing the best vehicle fleet graphics in Phoenix. What does this look like? Let’s talk about it.
Designing Vehicle Fleet Graphics That Allow for Instant Recognition
There are several national brands that you do not even need to see the company’s name to recognize. The goal of the best fleet graphics is to recreate this experience on a smaller scale for Phoenix and the surrounding areas. The trick here is to present your branding so it is visible at a glance and recognizable within three seconds at a stoplight. We recommend using large logos, high-contrast colors, and lettering that is readable from about 100 feet away.
Designing Commercial Fleet Wraps and Truck Lettering to Withstand the Phoenix Sun
We get about 300 days of sunshine each year. That translates into significant exposure to UV rays and heat. Our graphic artist favors sun-smart color tips that focus on lighter colors and glossy finishes. They wear slower than dark tones and matte finishes. Perhaps the best piece of advice is to avoid large areas of solid dark colors. We protect your graphics with UV-resistant inks and laminates that prevent premature wear.
Design Consistency Across Your Fleet Graphics in Phoenix
Consistency in display creates the instant recognition your business needs. Besides creating brand recognition and awareness, this practice also creates trust in your company. It is interesting to note that you can maintain design consistency even if your fleet includes vans, trucks, and cars. We accomplish this goal by:
- Displaying the same logo placement on each vehicle.
- Achieving perfectly matched colors and fonts.
- Focusing on branding on the driver and passenger side doors.
Designing a Message That Directs Customers to Do Something
In advertising, we call this the call to action. What do you want the customer to do after they see your advertising and branding message? The goal, of course, is to contact your business. The elements that transform commercial fleet graphics into mobile billboards with a call to action are phone numbers, website addresses, QR codes, or email addresses. The customer knows what to do and has a way to follow through. For your staff, this call to action turns a caller into a potential lead. It is interesting to note that some brands have begun omitting these details to encourage customers to search for the company’s website address for more information about their products or services.
The Nuts and Bolts of Designing the Best Vehicle Fleet Graphics in Phoenix and the Surrounding Cities
We have discussed design tips and tricks to create a message that generates instant brand recognition and awareness. Let’s talk about the behind-the-scenes considerations that go into the fleet wrap design for the Valley of the Sun. For example, our technicians favor premium cast vinyl (whenever possible) and an expert installation. Make a mistake here, and summer temperatures can cause bubbles, cracks, or peeling almost right away.
Case Study: Kelso Industries
Kelso Industries added more vehicles to its fleet and needed to have them treated with graphics. Our team designed, produced, and installed graphics on eight vehicles. Notice the emphasis on the company’s logo and name.
What could we do for your company? Call us today to find out!