When does a shipping container wrap double as a trade show booth wrap in Mesa? Easy! When you are dealing with an innovative brand like Gains in Bulk.
Gains in Bulk Relies on Vibrant Graphics to Get the Conversation Started
When the client discussed their new trade show booth design with our team, we learned that they are using a shipping container to draw foot traffic. It would allow Gains in Bulk to display its brand colors and font, and to create the type of buzz you need to present your company successfully at a busy trade show. Using the client’s design, we produced and installed the graphics on the shipping container to display the branding in large size. The finished product is impressive and sure to be among the most-visited trade show booths and displays.
The Latest in Trade Show Booth Wraps and Trends
A decade ago, trade show pop-up displays were among the most popular booth add-ons available. While you still see them around the trade show floor, there are new trends that are now considered must-haves.
- Full coverage vinyl wraps. High-resolution vinyl wraps that cover entire booth frames and backdrops with bold graphics or lettering are popular because they create eye-catching visuals. The bigger and more unexpected, the better. Brands are relying on these vinyl graphics to immerse visitors in their brand story before they even reach the booth.
- Brand-centric themes. Thematic messaging that resonates with a company’s branding demands attention. These customized booth designs incorporate a brand story and introduce new terms or taglines that feature prominently in the latest sales collateral. For our client, the messages spelled out “Be Delusional” and “Never Stop Progressing.”
- Trade show banners. Banners will never be outdated. Whether you are considering hanging trade show banners or retractable banner stands, these signage solutions are ideal for drawing the eye of show visitors, even from across the exhibit hall.
What Goes Into the Design of a Trade Show Booth Wrap?
Trade show booths and displays aim to blend a company’s brand message with a clear attention strategy. Consider that the right type of wrap not only looks excellent but also attracts an audience of leads. Our first concern when designing a product from the ground up is the appeal to your target audience. Are you looking to attract buyers, partners, distributors, or members of the press?
Next, we help you develop the messaging hierarchy for your trade show booth wrap. In Mesa or anywhere else in the area, it is critical to lead with a short, bold value statement that conveys, in fewer than 5 seconds, what your booth stands for. Supporting messages then build on this statement and clarify it. Finally, we focus on the details, if you choose to incorporate them into the wrap, which highlight some of the products you represent.
How can we help your brand shine at the next trade show? Let’s talk about it. Call us today!