Which signs and graphics help bring in guests? Check out our collection of custom restaurant signs and graphics in Tempe, AZ.
Building Signs Allow for Branding and Advertising
Newcomers to your brand want to know what to expect before entering. What is the vibe at your location? Bold, branded signage helps passersby make their decision. Examples include exterior illuminated logo cabinets and halo-lit channel letters.
Window, Wall, and Door Graphics Entice Curious Diners to Place Orders
Our clients have had excellent success with displays of menu highlights or specials. Graphics are most effective on the outside-facing window and door surfaces. That said, use wall graphics in your Tempe restaurant to reinforce the branding you showcase outside. In addition to branding, these types of graphics also work well to help create the right ambiance at your eatery.
Menu Boards and Point-of-Purchase Signs Drive the Upsell
A hungry guest enters with a basic idea of what they want to order. However, an attractive restaurant menu board or point-of-purchase sign featuring a specific drink, side, or dessert can encourage your guests to add to their order. Besides upselling, these signs are also excellent for supporting brand awareness.
Temporary and Wayfinding Signs Reel in Foot Traffic and Make Guests Feel Comfortable
The most effective temporary signage solution is the sidewalk A-frame sign. It can display daily specials or happy hour deals right where foot traffic passes by your restaurant. Clients frequently decide to have this temporary signage setup echo their window and door graphics.
Once the guest enters your locale, make them feel comfortable with wayfinding signs. These help guests navigate patios, restrooms, and ordering areas. They also alert guests whether to seat themselves or wait for a server to assist them. Remember that each restaurant has its unique expressions and vibe. A first-time guest does not know the lingo and may feel uncomfortable asking. Signage breaks the ice and gives them the information they need to navigate your space confidently.
Frequently Asked Questions About Effective Restaurant Signs and Graphics in Tempe
Q: What colors attract passersby to enter a restaurant?
A: Many clients decide to use their brand colors on any signage. However, other colors that attract passersby include yellow, gold, orange, and red. These colors are considered bright and warm, which makes them visually stimulating.
Q: Should I include the Google Maps dollar sign on my restaurant signs?
A: The Google Maps dollar signs help establish at a glance whether your eatery is inexpensive ($), charges a moderate price ($$), or is considered expensive ($$$). There is no need to add this to your signage. However, consider replicating the map and adding the dollar sign as a door or window graphic for advertising.
Q: How much does a custom restaurant sign cost?
A: The cost of your custom restaurant sign depends on the materials used, its size, and whether you add illumination. Additionally, there are pricing differences for indoor and outdoor signs. Contact our team today for a free estimate of your signage project!