Rebranding is more than a cosmetic update of your corporate persona. It is a strategic business move that shapes how customers, partners, and employees respond to a new brand message. Let’s take a closer look at what goes into a lobby sign rebranding in Phoenix, AZ.
What Drives Sign Rebranding in Phoenix?
One of the most enduring misconceptions is that rebranding is a cosmetic decision. Given the extensive work required to rebrand an organization effectively, the decision to proceed typically follows extensive research and focus group testing. The most common reasons for rebranding include mergers, ownership changes, expansion into new markets, and efforts to restore competitiveness in a narrow market.
A Closer Look at Lobby Sign Rebranding
The lobby sign is the first physical brand touchpoint your customers interact with. Its design, fabrication, and installation method manage expectations. Is the business contemporary or outdated? Are services or product lines professional and established? Does the business invest in quality, or does it look for workarounds?
If your logo, corporate color palette, and even material selection no longer align with your brand voice or marketing style, customers notice the disconnect. Therefore, rebranding your lobby sign aligns the touchpoint with the latest understanding of your brand’s identity.
Material Selections Matter
Sign rebranding in Phoenix is not just about adjusting colors or tweaking logos. Instead, businesses give significant consideration to the materials they select for a lobby sign. For example, does it make sense to work with acrylic or metal? Which material is more closely aligned with your branding? Next, consider dimensional lettering versus flat panels. This decision may drive the next consideration about illumination, such as edge-lit or halo-lit signs.
A Sign Company Phoenix Businesses Trust Must Take a Five-Step Approach to Lobby Sign Rebranding
- Review updated brand guidelines. Doing so is particularly important when you are a returning client. In this case, your Arizona sign company must compare the outdated signs they previously fabricated with the ones that you need now. The goal is to find the areas where the new guidelines diverge from the outdated ones.
- Measure the lobby area. The sign must fit into the lobby space. Make it too large or too small, and it fails to make an excellent first impression.
- Evaluate the lighting. Natural or artificial light affects how a sign looks once installed. For example, a lobby sign with a glossy finish is difficult to read in areas with direct sunlight. In this case, it may make more sense to move the sign or select a matte finish.
- Assist with the material selection. We routinely work with acrylic, PVC, plastic, metals, vinyl, and sign foam, but not all materials may be well-suited to your branding needs. Our team helps you find the material perfectly suited to your brand message and story.
- Handle the project from start to finish. We design, fabricate, and install lobby signs. A professional installation ensures minimal interruption to your business.
Case Study: Clune Construction
We have worked with Clune Construction on a variety of projects. Examples include interior office signs and temporary construction barricade graphics. The client recently rebranded and asked us to help update their logo. We designed, produced, and installed their new lobby sign, which features an intricate new logo.
Do you need lobby sign rebranding in Phoenix or neighboring cities? We can help. Call our team today to request a free quote!