Lance Manywounds, who is a former elite hockey player as well as a professional golfer, spent years looking for the right fitness regimen. In 2011, he found it: CrossFit. He became so enthused by the way that CrossFit changed his life that he started his very own Sol CrossFit gym dedicated to the sport. From his garage gym setup, the gym grew into a 4,000-square-foot facility at 3647 East Indian School Road in Phoenix’s Arcadia District. When it came time to brand the facility and also add wall murals for Phoenix locals to enjoy while exercising, the management team contacted Spotlight Signs and Imaging Solutions.
Branding with Wall Murals, Window Graphics and Lobby Signs
We discussed the company’s vision for the right branding approach and did a lobby sign, window and door graphics, as well as wall murals. Lobby signs for Phoenix area businesses must be innovative to stand out. This marker does not disappoint. We used a 1” thick gator foam board with a full color print overlay. The resulting look is modern, dimensional and sure to brand with the artwork the company has chosen. We also did window and door graphics. In Phoenix, customers know to look to a business’ door or window to provide information such as opening times and contact opportunities.
Wall Murals Make All the Difference!
The Sol CrossFit gym offers this information and also brands the location. But the spotlight for this branding effort belongs on the wall graphics. They inspire those in search of fitness with an 8’ x 20’ logo on an interior wall. This graphic dominates the look of the gym, which in turn sets the tone for the fitness experience. Moreover, we added attractive medicine ball target decals along a block wall. These decals are more than just decoration. They are functional pieces of the workout routine that those attending the gym see and use every day. Since they are in the brand’s colors, they pull double duty.
If you are in need of expert branding, we can replicate this level of attention to detail for your venue as well. The combination of a lobby sign, window graphics and wall decals is a great method for marketing and branding on the inside as well as on the outside.
- Inspire customers or clients. If they are already members of your gym or similar venue, they have already bought into your brand. By reinforcing the branding on the inside of the facility, these customers find their decision validated. If you choose a branding wall graphic that also inspires with a saying, quote or picture, you can add another level of inspiration to the setup.
- Generate name recognition. When first-time visitors come to your facility, they may have already seen your company’s name on a brochure, flyer or in a print ad. Emphasize this type of name recognition by branding decals, logos and other signs inside your establishment.
- Create an atmosphere that is conducive for your business. Whether you run a gym, a health food store or a law office, you need to set the tone for the interactions that your clients and customers can anticipate there. Using wall graphics, window decals and the right customized office signs can make all the difference.
Looking to upgrade the signage in your gym or fitness center? Click below to get your free quote!