At Spotlight Signs and Imaging Solutions we specialize in providing vehicle fleet wraps, car wraps, and vinyl vehicle graphics. We use certified, professional, and very experienced installers and talented designers. Car wraps are an excellent opportunity for branding and marketing in Gilbert, Mesa, Chandler, and Phoenix. When broken down, it becomes apparent that vehicle graphics are an incredibly cost effective form of advertising and they provide an excellent opportunity to boost the reputation of your brand.
Marketing with Vehicle Wraps is Cost Effective
Car graphics and vehicle fleet wraps are a very effective form of advertisement. A popular metric for advertisement is price per impression – which is the breakdown of the cost of each pair of eyeballs that you get on your advertisement. According to the Outdoor Advertising Association of America, at $0.15/1000 impressions, vehicle wraps are by far the most cost effective form of advertisement. Others estimate this figure to be as low as $0.04!
How do vehicle wraps make so many impressions? In our world, everyone is on the road, surveys have shown that 98% of Americans have been a driver or passenger of a vehicle in the past week. On average, a vehicle that drives 15,000 miles per year in a somewhat densely populated area will pass by 9 million other vehicles, many of which contain multiple people.
Make a Quality Impression
It’s not just the number of impressions that matters however, it’s the quality of the impression. The data says that vehicle wraps make a good impression, 98% of Americans claimed to have noticed advertisements on the road. If a wrap is designed well, it can do wonders for a brand. People enjoy inspecting an interesting vehicle on the road. It is different from an advertisement being shoved in one’s face during a movie or on the internet. It just kind of naturally appears on the road, it is non-invasive.
Vehicle Wraps, when designed and installed right, can be very impressive. An attention grabbing vehicle wrap can instantly boost the credibility of a business of any size. Many small businesses who have invested in wraps report an immediate boost in sales and an improvement of the perceived prestige of their brand.
New Wrap Technology
Believe it or not, car wrapping technology is advancing rapidly. Recently, a number of new wrapping materials have become available that have expanded the realm of possibilities for design in a way that was almost unimaginable just a few years ago. There are a number of “color-shifting” wrap materials that are now available. Vehicles wrapped with this material give the otherworldly effect of changing colors depending on the perspective they are viewed from.
Velvet Vehicle Wrap
Another crazy recent development in vehicle graphics is the introduction of velvet wrap material. This look is incredibly attention grabbing. It is totally bizarre and leaves a very strong impression. It exudes elegance and class.
Carbon Fiber and Matte Finishes
Carbon fiber and matte finishes are popular and are very easy to achieve with a vinyl wrap. It produces a look that is sleek and sporty. We have used these types of materials on wraps that we have installed and designed.
Here at Spotlight Signs, we have lots of experience designing and installing vehicle wraps. We know what it takes to create a car wrap that holds up over time, captures attention, and impresses onlookers. We love to engage in challenging and ambitious projects. We have the ability to order any available material to meet any need.
Call us today, we would love to talk to you about your vehicle wrap ideas. We pride ourselves on our ability to provide solutions for any and all marketing needs.