Top 3 Reasons for Exterior Signage

Whether you are an entrepreneur who is moving operations from a spare bedroom to a storefront or a multi-national corporation that opens another venue in Gilbert, you cannot make do without the right signage. In fact, there are three reasons that highlight the need for professional sign products.

  1. Wayfinding. Help shoppers to locate you with ease. When you are tucked away in a strip mall setting or nestled into a business park, it pays to stand out with signs.
  2. Branding. Give consumers a small taste of what they might expect inside your store or service establishment. Your exterior signage shows off a little bit about your brand, which whets the appetite of those ready to visit your location.
  3. Marketing. When you are new in town, you need to get your name out. Nothing assists more readily with the creation of name recognition than the right exterior sign combination.

Situated in Maricopa County, Gilbert is part of the Phoenix metropolitan area. In a setting where historic homes rub elbows with the giants of commerce – Go Daddy, Walmart and Banner Health are among the largest employers – it makes sense that the exterior signs Gilbert, AZ, members of the business community choose must fit into the surroundings. Case in point is Paseo Drive, which thrives to present a modern appeal without creating a chrome, steel and glass landscape.

Selecting Building Markers

Choose a design that makes your name stand out. In the alternative, pick a marker that lets you add a tag line and other information as needed. By the way, whenever possible, select lit signage as opposed to unlit markers. They stand out more and fulfill their functions much more efficiently than their unlit counterparts.

  • Channel letters. This sign is the workhorse of the industry. The vast majority of our clients choose this setup. It displays your name in the font that is unique to your business. Add a lightbox cabinet to show off your logo as well.
  • Lightbox cabinet. Choose this type of sign when you want to show off more than merely your name and logo. The facing of the sign features all of your chosen information and is lit from within the cabinet. These signs come in a variety of shapes and sizes.
  • Dimensional letters. The broad range of sizes and materials make this a popular product. Chose metal, plastic or acrylic. Since it is possible to light up these markers, they are ideal for boutiques and stand-alone businesses.

Opting for Signs to Put on Your Property

Do not stop with a building sign. Remember that your property also benefits from exterior signs. Gilbert, AZ, members of the business community frequently select monument signs that combine with lit facings for an ideal after-dark marketing message. Post and panel wayfinding markers, LED signs and parking lot markers are additional products that assist our clients with making their properties easy to find, convenient to navigate and sure to stand out. Contact the professionals at Spotlight Signs and Imaging Solutions today to get noticed.