Set your company apart from the competition with corporate branding signs in Chandler, AZ. Whether you own a veterinary clinic, law firm or store, differentiating your business from others is a must. While print ads that point out your services menu, product selection, and customer service motto are good and well, it is the branding that defines your company’s identity in the eyes of consumers being exposed to your business.
Lobby Signs Reveal Your Approach to Doing Business
In addition to creating brand awareness and helping with name recognition, your foyer marker also shows how you do business with your clients or customers. For example, an avant-garde architect may select a sign made from glass and metal to underscore out-of-the-box thinking and novel approaches. A financial planner who takes a conservative approach to investing may favor a metal sign using brass or bronze.
The graphic artists at Spotlight Signs and Imaging Solutions take an approach that not only displays your brand but also promotes it. In so doing, you succeed in positioning your brand in such a manner that it stands out from others in your niche while still falling within the confines of markers commonly used in your field. Since we work with a full array of materials – examples include vinyl, acrylic, metal and foam – we can customize the lobby sign in such a manner that it uniquely suits your branding message.
Window Graphics Inform and Brand
In the signage industry, window graphics are considered a secondary signage solution that should support the primary marker choice, which is usually the building sign. Opt for a white or colorful display of your company’s name and logo. Make the graphics a value-added experience for your customers by presenting information that passerby and shoppers need. Window graphics are also great for you interiors such as a conference room.
Examples include a display of your store hours, phone number, website address and social media handle. By the way, many of our business clients have had great success with also posting QR (quick response) codes with their window graphics. It encourages consumers to visit you online for special deals; it is also a springboard to visiting your general website.
Wall Graphics Create an Atmosphere that Underscores Your Brand
If you are positioning yourself as a thought leader in your niche, use vinyl wall graphics to show why. Perhaps you own a store dedicated to athletic footwear. By using a wall to display different shoes and their specialty features, you show off what you know and where consumers can come for in-depth information on the footwear that can make a difference in their performance. This, in turn, has the desired effect to position your brand as one of the experts in the field. Wall graphics also function as atmosphere builders in restaurant settings. Your options are endless.
When you are ready to discuss signs for corporate branding in Chandler, AZ, our graphic artists are available to assist you. Contact us today to learn more about your options and to find out how to translate your marketing message into an effective signage solution.