Are your windows working as hard as the rest of your storefront? For many business owners, this is a sore spot. They do not want to invest in window wraps that completely obscure the view inside their establishments. At the same time, they do not need the windows to display products. Here is what you can do with retail store window graphics in Chandler, AZ, instead.
Expand on Your Consumer Base’s Brand Knowledge
Your name gives away what you sell. However, you have so much more to offer. Still, some consumers pigeonhole you. They do not know of the breadth of your product selection. This is why you need retail store window graphics.
Use them to highlight product categories that you carry. They can go far beyond the information that your name suggests. Besides that, display some of the brands that you represent. It is an excellent method for encouraging the impulse stop. Most importantly, it tells prospective customers that you offer far more than your name states.
Spell out Your Brand Differentiators
What makes you different from other companies in your niche? Why should shoppers stop in and look through your inventory? Using window lettering, you can highlight what your specialties are. From there, you can offer a tagline that underscores your differentiators.
You might offer brand name merchandise that other companies do not have. Maybe you specialize in second-hand products. Your prices may be what propels you to the top of your niche. No matter what sets you apart from the competition, be sure to spell it out for the consumer to see.
Generate Brand Awareness
You need the consumer to connect your company’s name to a specialized logo. This is typically the case for a newcomer to the local business community. Besides that, it is advantageous when you operate a seasonal business that sees heightened consumer interest for several short months of the year.
We recommend the combination of your company’s name in font-specific lettering. Next to that, we would install a larger than life rendition of your corporate logo in full color. This is an excellent one-two signage punch designed to create a brand message that passersby cannot ignore.
Retail Store Window Graphics in Chandler, AZ, That Work for Any Business
Our team recommends complete customization of the window graphics you are considering. It begins with the design of the product for a distinct purpose. Whether you want to generate name awareness or brand knowledge, each function calls for a different display.
Besides that, you also benefit from supportive lettering. A case in point is the display of a store hours listing. It explains to the consumer when you are open for business. Similarly, offer contact information in the form of a website address or phone number. This gives the shopper a chance to interact with you after hours.
When you are ready to transform your windows into brand-centric displays, our sign shop will be happy to assist you. We can work with fonts and graphics that you already have on hand. Conversely, we gladly design something custom for your business from the ground up. Contact us today to get the ball rolling on your project!