When the management team of Pet Planet needed a sign shop that would collaborate with the enterprise to help brand one of its newer Phoenix stores, our signage pros got the call. Pet Planet is a well-known community pet store that does more than just sell supplies. With a firm eye on value for the customer, the stores feature a full range of toys, nutritional products, chow and – in some locations – dental care, pet grooming and spa services.
The Importance of Franchise Signs in Phoenix, AZ
There are seven branches of Pet Planet in the Valley of the Sun. You’ll find them in Phoenix, Chandler, Scottsdale, Tempe, and Mesa. To foster name recognition and brand awareness, signage used at the various franchise locations must meet identical color and font standards. When working with the company, we ensured that we matched colors perfectly. After consulting with the management team, we designed, manufactured and installed three distinct signage products.
Dimensional Letters
The team wanted these letters for interior wall installations. We used one-inch-thick Gatorfoam that we treated with Pantone-matched colors for the facings. Black returns help them to stand out. They spell out the self-wash location as well as the branding message that identifies the venue as “Your Pet’s Natural Grocery Store.”
Window Graphics
We customized a display for the front windows. Printed on vinyl and laminated, we installed the graphics on the glass. There, you now see the image of a dog sitting in a field of grain. The picture spreads across six panes.
Lobby Sign
The lobby sign consists of half-inch-thick Gatorfoam letters, which we mounted to an acrylic panel. A colorful print adds the branding message. Our technicians installed this product with half-inch, brushed aluminum standoffs.
Building Brand Confidence
In the pet supply business, brand loyalty is a driving force. Consumers appreciate the retailer who takes the time to explain the product choices available. Staff members receive ample training in making product suggestions, customizing a diet approach and offering insights into toys that may be ideal for a pet’s playing behavior. Highlighting these attributes with appropriate signage creates brand awareness for a franchise.
For Pet Planet, the focus on healthy food products and value-added in-store experiences is a big part of the brand. Presenting these facts via multiple signage products, therefore, makes the most sense. Moreover, the use of interior and exterior-focused signage begins a conversation with a consumer who may just be walking by. The markers then continue this communication once the shopper steps inside the door. This seamless transition, which you can once again achieve with the right mix of sign products, is an important part of marketing and branding.
When you contact our graphic artists to discuss signs for pet stores in Phoenix, AZ, as well as its surrounding areas, we work with you to define the message that you want to send to the customer. Next, we work with the artwork that you have on file or create something entirely new from scratch. Franchise owners appreciate the fact that we work closely with the business office to create products that meet all the signage requirements. Contact us today to discuss your specific signage needs.