Operating locations in Phoenix and Scottsdale, Cognizant is on the cutting edge of global business and technology services options. The company serves a broad range of industries such as utilities and communications providers. It handles everything from analytics to intelligent automation and human capital management systems. To enhance its brand presentation locally, the management team contacted our business sign experts to discuss the design and installation of wall murals in lobby and training rooms.
Underscoring the Brand Message
The lobby is an excellent example of clean lines, sleek furnishings, and an avant-garde vibe that is nevertheless inviting. The mural we created displays on the back wall where it presents the company’s name and logo as well as its famous tagline, “Navigate the Shift.” Images pose questions to which the company’s team holds the answers. It gives the client a vision for engaging in the virtual global enterprise community of today – and tomorrow.
In the training room, an incoming group of associates needs to catch hold of the idea that it then communicates to the consumer. We created the mural for this space with the spotlight on connectivity. It, too, focuses on the company’s name and logo as well as the tagline. Moreover, it challenges newcomers to the business to become a part of something big. In so doing, it communicates the opportunities associated with being on the cutting edge of a digital economy. Both murals expertly feature a brand message that impresses, encourages engagement, and informs.
Beyond the Lobby and Training Room Engagement
The primary reason for adding murals is the brand commitment opportunity they provide. But you can go beyond the lobby and even the training room to appreciate their powers.
- Sales floor. The sales floor is the location where associates and shoppers interact. Murals present your brand benefits, which assists your personnel with closing the deal.
- Office walls. Feature your products with detailed drawings and graphics on these walls. Remind associates why the products are superior to those the competition sells.
- Hallway. Tell your business’ story with a mural that takes up the length of a hallway. Doing so allows you to include numerous quotes, taglines, dates, and even some plans for the future.
- Break room. In the break room and kitchen, the wall graphics succeed in motivating your associates. Remind them of the importance of teamwork and customer care. If clients also access these areas, we recommend adding brand benefit messages that underscore why doing business with you makes the most sense for a shopper.
Discussing the Addition of Wall Murals for Your Space
You may not need wall murals for technology companies in Phoenix, AZ, but might require them for a call center that handles incoming calls. Maybe you are in the field of retail or medicine, where murals alternatively market and brand. Discuss your planned wall feature location with our experts to learn more about possible options and to find out how the installation of this type of product could completely change the look and feel of your setting.
Call us today to schedule an appointment!